NaughtOne, a leading British furniture brand, has unveiled its second annual sustainability report, detailing progress towards their 2030 sustainability goals. Covering January 2024 through May 2025, the report explores strategic work across material innovation, sustainability education, and renewable energy, while outlining future plans, including expanding climate crisis trainings to North America, identifying new sustainable material alternatives, and scaling its use of Bio-Pur® foam.

What stood out over the past year and a half and how is the brand building on the momentum?

• Material Innovation

NaughtOne is driving carbon reduction through plant-based Bio-Pur® foam, first introduced in the Truffle pouf and now featured in the new Mimo modular seating and table collection by renowned designer Keiji Takeuchi.

In the next year the brand plans to launch one new product with sustainable material alternatives and re-engineer two existing products, while continuing to explore natural material options and expanding its use of Bio-Pur foam. They have also committed to achieving 100% recycled plastic content in Polly, Viv, and Ruby Chairs globally, keeping the brand on track to meet their 2030 goal to use 100% recycled or biobased plastics in products

• Transition to 100% renewable energy

Over the past 18 months, NaughtOne transitioned to 100% renewable energy across all company-operated sites and completed an energy audit to guide future reduction and efficiency decisions. A key milestone was the company’s switch to 100% green gas at its central UK factory in Elland, achieved through a partnership with 100Green, a provider of verified green gas that turns organic waste into energy.

Over the next year, NaughtOne will focus on delivering a 10% year-over-year reduction in supplier Scope 1 and 2 emissions, piloting sustainable transportation solutions, and localizing additional products in the APMEA region.

• Carbon Literacy Trainings Go Global

Over the next year, NaughtOne will bring its climate literacy trainings to North America, starting in New York and Chicago. Literacy trainings connect global climate action to local environmental challenges — such as air pollution — and encourage participants to make personal pledges to reduce carbon. NaughtOne is working towards educating 40% of their North American supply chain and 20% of their UK supply chain on the climate crisis over the next year, contributing to their 2030 target of educating 90% of suppliers worldwide.

Learn more about sustainability at NaughtOne, and read the full report here.

About NaughtOne

NaughtOne designs and manufactures furniture for commercial spaces, guided by the belief that designs should be simple, beautiful and useful. We offer choice as standard, empowering specifiers to express their creativity and tailor the colour, material and finish of our products to suit the client, setting and use.

Though based in the UK, NaughtOne has grown significantly over the past two decades and now employs nearly 100 people across the UK, Europe, Middle East, Asia and the USA. We are proud to be part of the MillerKnoll collective of brands.